Jul 15, 2016

Leading with Lifestyle for Marketing and Sales Success - Journal on Active Aging

http://www.traditionsofamerica.com/sites/Traditions/uploads/Newsroom/PDFs/Journal-on-Activ...

Author: Kimberly Hulett, BA and Erin Read, BA

Today's 55+ adults require more than just a living space when choosing an active adult community to move to. At Traditions of America, lifestyle is woven into everything the company does -- from residence and community design, to programming and site selection. This philosophy has had a positive impact on prospective residents looking to continue their active lifestyles.