Aug 22, 2016

Active Adult Community Sells 39 Homes in 45 Minutes - Builder

http://www.builderonline.com/builder-100/marketing-sales/active-adult-community-sells-39-h...

Author: Jennifer Goodman

Traditions of America's approach to maintenance-free active adult living has long been popular with senior buyers in its Pennsylvania, Delaware, and New Jersey market. The builder's "Live Better" motto encompasses a fun, resort-style lifestyle without the maintenance associated with traditional homeownership.

But this summer, sales associates saw a rush of buyers like never before. At a recent pre-sales event at Traditions of America at Summer Seat, sales associates could hardly keep up with customers selecting home sites in the community in Ohio Township, Pa. Even though they're not yet built, 39 buyers purchased homes in 45 minutes, says Nathan Jameson, a Traditions of America partner. The first homes in the 55+ age-qualified community are expected to be ready next spring.