CONSUMER CONFIDENCE CAMPAIGN LAUNCHED BY TRADITIONS OF AMERICA
Radnor, PA - February 10, 2009 - While most home builders choose to simply suffer the vagaries of a stagnant market, one company has instead chosen a proactive path to eliminate risk and reduce uncertainty for their prospective buyers. In time for the spring real estate market, Traditions of America, the leader in 55+ Lifestyle Communities, recently unveiled several new programs to bolster consumer confidence among the growing wave of 55+ buyers.
Together with its sister company, Traditions Realty, Traditions of America offers an unmatched array of tools to assist the company's new home buyers with the sale of their existing home, protect home buyers from any future home price reductions, and mitigate potentially lower sales values of home buyers existing homes. No other homebuilder nationwide has taken such aggressive steps to counter home buyer uncertainty.
Traditions of America's effort in this area expanded as the need became clear. As we were assisting our newest clients with the transition from their existing home to the Traditions lifestyle, they repeatedly expressed appreciation for the peace of mind we offered them, says Vince Salvitti, Resale Manager for Traditions Realty. As we provided this peace of mind, we inspired new home buyers to achieve their goal of living better by overcoming their temporary uncertainty. From those early efforts, we expanded our offerings to aggressively address consumers confidence.
With mortgage rates near all-time lows and new home prices off their peak, Traditions of America's buyers understand that now is a great time to buy a new home. But they still express reservations, including concerns over the sale of their existing home, the hassles associated with doing so, and the risk they may lose equity if new home prices fall further between purchase and settlement. The company's new programs dubbed HomeFree, Price Protection and HomeAssure address each of these concerns.
Our customers want to move, but they have legitimate concerns about what this move means to their wallets, states Traditions of America Principal, Tim McCarthy, They also intuitively know purchasing a Traditions home is an investment in their future. These programs effectively address the risks associated with the current economic climate and allow our customers to take advantage of this unprecedented buying opportunity. HomeFree, Price Protection and HomeAssure now allow them to buy with complete confidence, and live the life they deserve.
More information on each of these new programs can be found at each Traditions of America community. Community information centers are open daily, 11am 5pm. Additional information can also be found at www.TraditionsofAmerica.com
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